A million views, turned into real bookings.
Klook wanted bookings across Tokyo, Osaka, and Shanghai for Q4 travel season. Travel content on Instagram and TikTok was saturated. The job was to cut through and turn views into tracked sales.
I started with audience research. What were English-speaking travelers asking about Asia? Where were the gaps? That shaped three guides: a Shinkansen first-timer guide, a Black Friday park pass guide, and a Disneyland primer for first-time visitors to China. Each post answered one question and paired with an affiliate link, so every view had a path to purchase.